Want sustainability: need more

I've avoided it before, but I have to dish the same old quote from Bruntland: "sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs." There are many other definitions that are just as good, but this one famously talks about "needs" rather than activities. Perhaps, after four years of debate on the bleak future for humanity, the Commission felt that we could only plan for necessity rather than desire.

Others have made the connection between Bruntland (http://en.wikipedia.org/wiki/Brundtland_Commission) and Maslow (http://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs) since both use the same frame of reference. It only seems right that we should aspire to meet all our needs, including self-actualisation, so any sustainable development has to leave room for or nurture individuals' whole being.

Among our higher needs is an appreciation of the balance between the individual's desires and the effect that acting on those desires will have on others and society as a whole: an appreciation and formation of a personal moral code that interfaces effectively with others'. The exact method by which such a code is developed and adopted cannot be immaterial: codes handed down by religious order will be different from those developed in conservative societies, which will be different again from those developed in more liberal communities.

Although the differences might be critical, it would be hypocritical to say that one methodology should be preferred over another if we value self-determination. Which is one reason why it would be wrong to add transcendence or spirituality to the top of Maslow's hierarchy as some have done. One may believe that morality is handed down from God, but one cannot impose that belief on others.

Similarly, although several religions (notably Buddhism) see transcendence as the ultimate goal in personal development, that does not make it a need that has to be facilitated through sustainable development. Further, it cannot facilitate transcendence. One can be achieved in exclusion of the other.

What can be argued is that in facilitating moral development, an organisation has to be moral itself. Codes of conduct are not unusual, but are usually part of corporate or political image building. A social organisation with a moral code would behave somewhat differently, and the recent snow highlighted one particular way how.

Like many companies in the UK, my employer either believed that clearing the snow from outside the building was not its responsibility, or that clearing snow would leave it liable for injuries suffered subsequently. In the latter case, behaviour is decided by straightforward risk assessment. But what would the "right" thing be to do? Surely, for the good of the community that my company is part of, we should have cleared the snow and taken the risk?

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Another thing that Bruntland's definition brings attention to is that the Commission was clearly talking about development and not sustainability. Committed effort by motivated individuals has moved the mainstream focus to the point that surely we should be talking about "sustainability development"?